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I´m a FCA student and i love to meet new people.

jueves, 20 de noviembre de 2008

MARKETING VOCABULARY

Put in the words to build compound nouns related to marketing and merchandising. Use CAPITALS at the beginning of the sentences.

1. A ____ is a company that sells more of a particular product than others.
market leader

2. A ____ is a feature of a product which will persuade people to buy it.
unique selling point

3. A____ is a machine in a shop or other business that records sales and into which money is put.
cash register

4. A ____ is a market where there are more buyers than suppliers.
seller's market

5. A ____is a person or organisation that saves a company by putting money into it or by buying it.
white knight

6. A ____ is a small area of trade within the economy involving specialised products.
niche market

7. A ____ is an amount of money which is only part of the total cost.
down payment

8. A____is an article that is sold cheaply in order to attract the public and make them buy other things.
loss leader

9. A____is one of a group of shops which belong to a single company and sells similar goods.
chain store

10. A ____ is someone who has specialist knowledge of a specific market.
market analyst

11. A____is where you get some money for a possession which you get back if you return the money.
pawn shop

12. If a market is ____ , buyers look for the best deal they can get, comparing prices.
price-sensitive

13. If someone uses ____ , they try to sell something by being gently persuasive.
soft sell

14. The____is the combination of selling factors that a company can influence such as price and place.
marketing mix

15. The ____ is the price of a product that most companies charge in a free market.
market price

16. The____of a product is the length of time it can be kept in a shop before it becomes too old to be sold.
shelf life

17.____is selling in a way that makes it very difficult to decide which products are cheapest.
Confusion marketing

18. ____ is the skill of decorating shop windows and arranging goods in them.
Window dressing

19. ____ is the tendency to buy the same named product.
Brand loyalty

20. ____ means that the person receiving them will pay for the cost of sending them.
Carriage forward

You answered 20 sentences correctly.
Your score: 20/20.100%This exercise has been done 1583 times--->
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** REFLECTION:
I need to do more exercise like this because they help me to improve my vocabulary skills and it will be useful to me when I get a job in the future.

** SOURCE:
http://www.nonstopenglish.com/exercise.asp?exid=737 November 20th 2008

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