Put in the words to build compound nouns related to marketing and merchandising. Use CAPITALS at the beginning of the sentences.
1. A ____ is a company that sells more of a particular product than others.
market leader
2. A ____ is a feature of a product which will persuade people to buy it.
unique selling point
3. A____ is a machine in a shop or other business that records sales and into which money is put.
cash register
4. A ____ is a market where there are more buyers than suppliers.
seller's market
5. A ____is a person or organisation that saves a company by putting money into it or by buying it.
white knight
6. A ____ is a small area of trade within the economy involving specialised products.
niche market
7. A ____ is an amount of money which is only part of the total cost.
down payment
8. A____is an article that is sold cheaply in order to attract the public and make them buy other things.
loss leader
9. A____is one of a group of shops which belong to a single company and sells similar goods.
chain store
10. A ____ is someone who has specialist knowledge of a specific market.
market analyst
11. A____is where you get some money for a possession which you get back if you return the money.
pawn shop
12. If a market is ____ , buyers look for the best deal they can get, comparing prices.
price-sensitive
13. If someone uses ____ , they try to sell something by being gently persuasive.
soft sell
14. The____is the combination of selling factors that a company can influence such as price and place.
marketing mix
15. The ____ is the price of a product that most companies charge in a free market.
market price
16. The____of a product is the length of time it can be kept in a shop before it becomes too old to be sold.
shelf life
17.____is selling in a way that makes it very difficult to decide which products are cheapest.
Confusion marketing
18. ____ is the skill of decorating shop windows and arranging goods in them.
Window dressing
19. ____ is the tendency to buy the same named product.
Brand loyalty
20. ____ means that the person receiving them will pay for the cost of sending them.
Carriage forward
You answered 20 sentences correctly.
Your score: 20/20.100%This exercise has been done 1583 times--->Do another exercise
** REFLECTION:
I need to do more exercise like this because they help me to improve my vocabulary skills and it will be useful to me when I get a job in the future.
** SOURCE:
http://www.nonstopenglish.com/exercise.asp?exid=737 November 20th 2008
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